{
    "title": "SENTEURS D'AILLEURS | Settled in Waterloo",
    "modified_at": "2026-04-16 09:00:03",
    "published_at": "2026-04-16 09:00:00",
    "url": "https://senteurs-dailleurs.prezly.com/senteurs-dailleurs-settled-in-waterloo",
    "short_url": "http://prez.ly/lX9d",
    "culture": "en_BE",
    "language": "EN",
    "subtitle": "Et si le luxe aujourd\u2019hui se vivait autrement: plus intime, plus sensoriel, plus personnel ?",
    "slug": "senteurs-dailleurs-settled-in-waterloo",
    "body": "<p>Avec l&rsquo;ouverture de sa nouvelle boutique &agrave; <strong>Waterloo</strong>, Senteurs d&rsquo;Ailleurs imagine une exp&eacute;rience pens&eacute;e comme une <strong>v&eacute;ritable parenth&egrave;se</strong>, loin de l&rsquo;agitation, o&ugrave; <strong>le temps ralentit </strong>pour laisser place &agrave; la <strong>d&eacute;couverte</strong>.</p><p>Dans cet espace de 125 m&sup2; enti&egrave;rement r&eacute;nov&eacute;, la maison d&eacute;voile une <strong>s&eacute;lection pointue</strong> de <strong>parfums de niche</strong> et de <strong>marques de haute cosm&eacute;tique</strong>, dans un <strong>d&eacute;cor &eacute;l&eacute;gant et minimaliste</strong>. Fid&egrave;le &agrave; son ADN, elle y propose une approche sur mesure, port&eacute;e par des experts passionn&eacute;s.</p><p>Situ&eacute;e <strong>chauss&eacute;e de Bruxelles</strong>, &agrave; deux pas des <strong>Galeries Wellington</strong>, cette ouverture s&rsquo;inscrit dans une &eacute;volution des habitudes, avec un emplacement accessible et au c&oelig;ur d&rsquo;un axe en plein d&eacute;veloppement entre le sud de Bruxelles et le Brabant Wallon.</p><div\n    id='gallery-0ebd3fe7-7494-402c-8d6f-fc4cd8a0a6c5'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiI2MDRmYTZiYS0zNWNhLTQxOGQtYTNiYi05ZjEwOTQxNWZkMjQiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC82MDRmYTZiYS0zNWNhLTQxOGQtYTNiYi05ZjEwOTQxNWZkMjRcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjAuNjY2NjY2NjY2NjY2NjY2NiwiY2FwdGlvbiI6IlNlbnRldXJzIEQnQWlsbGV1cnMgV2F0ZXJsb28gU3RvcmUgKDEpIiwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtNjA0ZmE2YmEtMzVjYS00MThkLWEzYmItOWYxMDk0MTVmZDI0IiwiZGF0YS1pZCI6IjYwNGZhNmJhLTM1Y2EtNDE4ZC1hM2JiLTlmMTA5NDE1ZmQyNCIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzYwNGZhNmJhLTM1Y2EtNDE4ZC1hM2JiLTlmMTA5NDE1ZmQyNFwvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOiJTZW50ZXVycyBEJ0FpbGxldXJzIFdhdGVybG9vIFN0b3JlICgxKSIsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC82MDRmYTZiYS0zNWNhLTQxOGQtYTNiYi05ZjEwOTQxNWZkMjRcLy1cL2lubGluZVwvbm9cL1NlbnRldXJzK2QlMjdBaWxsZXVyc19XYXRlcmxvbytTdG9yZSslMjgxJTI5LmpwZyJ9fSx7ImlkIjoiZTZlZTAzYTMtZTE0Ni00Y2RkLTkzZjAtNzJhMmE0NmU5MmQ2Iiwic3JjIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvZTZlZTAzYTMtZTE0Ni00Y2RkLTkzZjAtNzJhMmE0NmU5MmQ2XC8tXC9wcmV2aWV3XC8xMTA4eDExMDhcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiYXNwZWN0X3JhdGlvIjowLjY2NjY2NjY2NjY2NjY2NjYsImNhcHRpb24iOiJTZW50ZXVycyBEJ0FpbGxldXJzIFdhdGVybG9vIFN0b3JlICgxMSkiLCJhdHRyaWJ1dGVzIjp7ImlkIjoiZ2FsbGVyeS1pbWFnZS1lNmVlMDNhMy1lMTQ2LTRjZGQtOTNmMC03MmEyYTQ2ZTkyZDYiLCJkYXRhLWlkIjoiZTZlZTAzYTMtZTE0Ni00Y2RkLTkzZjAtNzJhMmE0NmU5MmQ2IiwiZGF0YS1tZnAtc3JjIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvZTZlZTAzYTMtZTE0Ni00Y2RkLTkzZjAtNzJhMmE0NmU5MmQ2XC8tXC9wcmV2aWV3XC8xMjAweDEyMDBcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiZGF0YS1kZXNjcmlwdGlvbiI6IlNlbnRldXJzIEQnQWlsbGV1cnMgV2F0ZXJsb28gU3RvcmUgKDExKSIsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC9lNmVlMDNhMy1lMTQ2LTRjZGQtOTNmMC03MmEyYTQ2ZTkyZDZcLy1cL2lubGluZVwvbm9cL1NlbnRldXJzK2QlMjdBaWxsZXVyc19XYXRlcmxvbytTdG9yZSslMjgxMSUyOS5qcGcifX0seyJpZCI6IjAyZWNkN2UyLTcyNjgtNDgyNy1hOTk4LTgyYjdhNTZjOTI4ZiIsInNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzAyZWNkN2UyLTcyNjgtNDgyNy1hOTk4LTgyYjdhNTZjOTI4ZlwvLVwvcHJldmlld1wvMTEwOHgxMTA4XC8tXC9mb3JtYXRcL2F1dG9cLyIsImFzcGVjdF9yYXRpbyI6MC42NjY2NjY2NjY2NjY2NjY2LCJjYXB0aW9uIjoiU2VudGV1cnMgRCdBaWxsZXVycyBXYXRlcmxvbyBTdG9yZSAoNSkiLCJhdHRyaWJ1dGVzIjp7ImlkIjoiZ2FsbGVyeS1pbWFnZS0wMmVjZDdlMi03MjY4LTQ4MjctYTk5OC04MmI3YTU2YzkyOGYiLCJkYXRhLWlkIjoiMDJlY2Q3ZTItNzI2OC00ODI3LWE5OTgtODJiN2E1NmM5MjhmIiwiZGF0YS1tZnAtc3JjIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvMDJlY2Q3ZTItNzI2OC00ODI3LWE5OTgtODJiN2E1NmM5MjhmXC8tXC9wcmV2aWV3XC8xMjAweDEyMDBcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiZGF0YS1kZXNjcmlwdGlvbiI6IlNlbnRldXJzIEQnQWlsbGV1cnMgV2F0ZXJsb28gU3RvcmUgKDUpIiwiZGF0YS1vcmlnaW5hbCI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzAyZWNkN2UyLTcyNjgtNDgyNy1hOTk4LTgyYjdhNTZjOTI4ZlwvLVwvaW5saW5lXC9ub1wvU2VudGV1cnMrZCUyN0FpbGxldXJzX1dhdGVybG9vK1N0b3JlKyUyODUlMjkuanBnIn19XQ=='\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"pourquoi-waterloo\" >Pourquoi Waterloo ? </h4><blockquote><em>Parce que l&rsquo;acc&egrave;s au centre-ville &agrave; Bruxelles est devenu un frein pour de nombreux clients, ce qui a pour cons&eacute;quence que l&rsquo;axe qui va d&rsquo;Uccle &agrave; Waterloo est en train de se d&eacute;velopper de mani&egrave;re significative. Avec un acc&egrave;s fluide et des parkings gratuits, des communes comme Waterloo sont r&eacute;ellement soucieuses de leur attractivit&eacute; commerciale et de leur potentiel. Nous avons choisi cet emplacement car il est id&eacute;alement positionn&eacute;, tant pour la client&egrave;le du Brabant Wallon, que pour celle du sud de Bruxelles,</em> explique Didier Vandenbosch.</blockquote><p>&nbsp;</p><p><sup>Les produits et soins sont disponibles sur le site de</sup><a href=\"https://senteursdailleurs.com/fr/\" target=\"_blank\" rel=\"noreferrer noopener\"><sup> Senteurs d&#039;Ailleurs</sup></a><sup>. </sup></p><hr /><p>Dossier de presse : </p><a href='https://cdn.uc.assets.prezly.com/9d8bf95c-efdb-4a64-b2e7-6d35800da398/-/inline/no/senteurs-dailleurswaterloodossier-de-presse.pdf' class='release-content-attachment' id='attachment-9d8bf95c-efdb-4a64-b2e7-6d35800da398' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='9d8bf95c-efdb-4a64-b2e7-6d35800da398'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Senteurs D&#039;Ailleurs Waterloo Dossier De Presse</strong>\n        <em class='release-content-attachment__subtitle'>Senteurs d&#039;Ailleurs_Waterloo_Dossier de presse.pdf - 978 KB</em>\n    </span>\n</a><p>Pour plus d&#039;images : </p><div id=\"bookmark-c4e90cb3-3c14-4db9-ba06-c2f2f1f437a9\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://senteurs-dailleurs.prezly.com/media/album/49629\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2F30e503b7-c34c-479c-b7f8-f8c632d42ada%2F?ar=1%3A1&amp;fit=crop&amp;s=1ca158cd17d23658c6f5c7188fe0613e)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://senteurs-dailleurs.prezly.com/media/album/49629\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"c4e90cb3-3c14-4db9-ba06-c2f2f1f437a9\"\n           >\n                Media gallery: NEW - Waterloo            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                16 images            </div>\n        \n        <a href=\"https://senteurs-dailleurs.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fsenteurs-dailleurs.prezly.com%2Fmedia%2Falbum%2Fc8a10256-d878-45e6-8b22-259414491271&newsroom=745b1201-2821-487b-a463-360e9c388317\" aria-hidden=\"true\" />\n            Senteurs d&#039;Ailleurs        </a>\n    </div>\n</div>\n<p>Pour plus d&#039;informations : </p><div class=\"release-content-contact\" id=\"contact-d23a081f-c32f-4052-be9b-a94f5a9f66a0\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/510cdeb5-9114-41f4-b759-b0ab63fb3019/-/crop/846x847/391,69/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"St&eacute;phanie Boucquillon\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">St&eacute;phanie Boucquillon</strong>\n        <em class=\"release-content-contact__description\">Senior Account</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:stephanie@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"stephanie@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>stephanie@top-secret.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 2 244 93 22\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 2 244 93 22\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32 2 244 93 22</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-2c3d694d-3dfd-4894-a123-c7ed19fee2dc\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/2b693cc7-a7e4-4210-ab6b-64b0308e0701/-/crop/783x782/4,0/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Marie Trenker\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Marie Trenker</strong>\n        <em class=\"release-content-contact__description\">top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:marie.trenker@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"marie.trenker@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>marie.trenker@top-secret.be</a></li></ul>\n    </div>\n</div>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/b178b641-fb99-405d-837d-e2ce1cda5067/-/crop/5600x2861/0,409/-/preview/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/b178b641-fb99-405d-837d-e2ce1cda5067/-/crop/5600x2861/0,409/-/preview/-/preview/1200x1200/-/format/auto/"
    },
    "images": [
        {
            "caption": "Senteurs D'Ailleurs Waterloo Store (1)",
            "original": "https://cdn.uc.assets.prezly.com/604fa6ba-35ca-418d-a3bb-9f109415fd24/",
            "medium": "https://cdn.uc.assets.prezly.com/604fa6ba-35ca-418d-a3bb-9f109415fd24/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/604fa6ba-35ca-418d-a3bb-9f109415fd24/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/604fa6ba-35ca-418d-a3bb-9f109415fd24/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/604fa6ba-35ca-418d-a3bb-9f109415fd24/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/604fa6ba-35ca-418d-a3bb-9f109415fd24/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Senteurs D'Ailleurs Waterloo Store (11)",
            "original": "https://cdn.uc.assets.prezly.com/e6ee03a3-e146-4cdd-93f0-72a2a46e92d6/",
            "medium": "https://cdn.uc.assets.prezly.com/e6ee03a3-e146-4cdd-93f0-72a2a46e92d6/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/e6ee03a3-e146-4cdd-93f0-72a2a46e92d6/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/e6ee03a3-e146-4cdd-93f0-72a2a46e92d6/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/e6ee03a3-e146-4cdd-93f0-72a2a46e92d6/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/e6ee03a3-e146-4cdd-93f0-72a2a46e92d6/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "Senteurs D'Ailleurs Waterloo Store (5)",
            "original": "https://cdn.uc.assets.prezly.com/02ecd7e2-7268-4827-a998-82b7a56c928f/",
            "medium": "https://cdn.uc.assets.prezly.com/02ecd7e2-7268-4827-a998-82b7a56c928f/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/02ecd7e2-7268-4827-a998-82b7a56c928f/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/02ecd7e2-7268-4827-a998-82b7a56c928f/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/02ecd7e2-7268-4827-a998-82b7a56c928f/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/02ecd7e2-7268-4827-a998-82b7a56c928f/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "links": [
        {
            "description": "Media gallery: NEW - Waterloo",
            "url": "https://senteurs-dailleurs.prezly.com/media/album/49629"
        }
    ],
    "attachments": [
        {
            "description": "Senteurs D'Ailleurs Waterloo Dossier De Presse",
            "extension": "pdf",
            "url": "https://cdn.uc.assets.prezly.com/9d8bf95c-efdb-4a64-b2e7-6d35800da398/-/inline/no/senteurs-dailleurswaterloodossier-de-presse.pdf"
        }
    ],
    "contacts": [
        {
            "name": "St\u00e9phanie Boucquillon",
            "company": null,
            "description": "Senior Account",
            "email": "stephanie@top-secret.be",
            "website": null,
            "address": null,
            "telephone": "+32 2 244 93 22",
            "mobile": null,
            "twitter": null,
            "facebook": null
        },
        {
            "name": "Marie Trenker",
            "company": "top secret communication",
            "description": null,
            "email": "marie.trenker@top-secret.be",
            "website": null,
            "address": null,
            "telephone": null,
            "mobile": null,
            "twitter": null,
            "facebook": null
        }
    ],
    "author": {
        "first_name": "St\u00e9phanie",
        "last_name": "Boucquillon"
    },
    "format_version": 5
}